Carroll County Arts Council

Description:

Marketing doesn’t have to feel like a chore. In this 60-minute session, artists will learn essential strategies to market their work effectively and authentically. This presentation will cover marketing strategy basics, audience targeting, and choosing platforms. Artists will also learn how to craft a personal brand that reflects their unique voice and message.

Agenda Highlights:

- Introduction to marketing for artists and its role in business growth.

- Redefining marketing as storytelling and audience connection.

- Exploring key marketing channels (social media, websites, email lists, and networking).

- Personal branding strategies for artists.

- Q&A session and Business Basics Course overview.

Takeaways:

Attendees will learn how to approach marketing authentically, using strategies that showcase their work while maintaining their artistic integrity.