Carroll County Arts Council

Session One: Business Fundamentals for Artists

Description:

This 60-minute presentation is designed to demystify the business planning process for artists. Many creatives shy away from business planning, feeling it doesn’t align with their vision or values, but a well-structured plan is the foundation for a sustainable creative career. This session will guide artists through understanding and structuring essential components of a business plan tailored to their unique goals, values, and artistic style.

Session Two: Marketing Essentials For Artists

Description:

Marketing doesn’t have to feel like a chore. In this 60-minute session, artists will learn essential strategies to market their work effectively and authentically. This presentation will cover marketing strategy basics, audience targeting, and choosing platforms. Artists will also learn how to craft a personal brand that reflects their unique voice and message.

Session Three: Selling Art with Confidence

Description:

For artists, sales can feel intimidating, but learning how to sell confidently is vital for career sustainability. This session will provide actionable strategies for selling art, setting prices, and developing relationships with potential buyers. The focus will be on shifting the mindset around sales, making it a natural and empowering part of the creative process.

Session Four: Ask me Anything- Creative Business Q&A & Support

Description: As you wrap up the program, this session is your opportunity to get personalized support for wherever you are in your creative business journey. From refining your business idea to tackling mindset hurdles, marketing questions, or sales strategies, bring your challenges and curiosities. This interactive session is designed to meet you right where you are and provide clarity, encouragement, and next steps.

We will also have demonstrations and displays available demonstrating how to package your art for a clean and professional look.